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Racial Bias Training at Starbucks |
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INTRODUCTION |
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On April 12, 2018, Starbucks Corporation (Starbucks), one of the leading coffee shop chains in the world, faced a unique situation of racial discrimination at one of its stores in Philadelphia, USA. Two African Americans were barred from using the restroom as they were non-paying customers. Moreover, the two men were arrested by police while they were waiting for a business partner at the store. The incident led to massive protests at the store and adverse comments on social media, resulting in Starbucks issuing an apology to the two men.
The incident also prompted Starbucks to organize a racial bias training for all its employees in the US. The coffee retail chain used this incident as an opportunity to educate its employees about racial bias and other concerns around the issue. It designed and executed a training program for its employees on May 29, 2018. Howard Schultz (Schultz), Executive Chairman, Starbucks, said, “The announcement we made yesterday about closing our 8000 stores, to do significant training with our people is just the beginning of what we will do to transform the way we do business and educate our people on unconscious bias.”
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PayPal (11 USD)
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